Undercover
Some brands are simply pre-destined to be a success. No, that has nothing to do with nepotism or nepo-babies. It has everything to do with craft, hard work, and dedication. Jun Takahashi's Undercover has always done exactly what it wanted. Never concerned with its own trajectory or what's cool, hence its identifiable punk tones and mirroring of the fringe. This commitment to rebellion is what led to Takahashi being taken under the wing of Rei Kawakubo and debuting in Paris for the S/S 2003 season. The rest is ye ole fashion lore. Some things are fundamental to the shaping of culture, whether they want to be or not. There are certain practices that are undefinable and yet define an entire generation of output and milieu.